Our expertise & our distribution channels

Our Expertise:

To better meet the requirements of its partners, FOOD GROUP TRADING allocates more than 80% of its workforce to logistics and sales force.

FOOD GROUP TRADING with its strong experience of nearly 20 years on premium food products distribution in Morocco has been able to better optimize its procedures to meet the market requirements in terms of responsiveness, territorial coverage and listening.

With a honed logistics from customs clearance until shelving on the point of sale, FOOD GROUP TRADING has dedicated more than 40% of its workforce to logistics. Customs clearance lead-time are the shortest possible while deliveries are very fast thanks to our own fleet of vehicles and our merchandisers who take care of shelving at the retailers points of sale.
Downstream, more than 30% of FOOD GROUP TRADING workforce is dedicated to sales from the sales manager to senior area representatives and business sector representatives.

Finally FOOD GROUP TRADING has a marketing department to better target the needs and meet the demands of the market with all the sales and marketing operations established, studies and analyzes made to better understand the local market and develops a strategy penetration match between the product and the market.

Our distribution channels:

Thanks to its strong market penetration and brand awareness FOOD GROUP TRADING is present in all distribution channels namely:

  • All modern retailers
  • Unbranded super and hypermarkets
  • Gas station shops
  • Traditional channel

This broad coverage allows FOOD GROUP TRADING to serve even more end consumers whatever their buying habits or location might be.

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