- FOOD GROUP TRADING was established in 1995 by Mr. Ali SALHI as an importer and exclusive distributor of the American company NABISCO, a world leader in the biscuit and snacking industry. As a pioneer, FOOD GROUP TRADING launched OREO biscuits for the first time in Morocco in 1996, ahead of many European countries.
- Since then FOOD GROUP TRADING has expanded its offerings in both biscuit and snacking products, as well as other categories of food products such as cereals, confectionery, and industrial pastries. Currently, FOOD GROUP TRADING distributes over 500 references under 42 different well-known and high-quality brands (such as Mcvitie's, BN, KAMBLY, ARTIACH, DELACRE, CHIO, BEBETO, VILLARS, etc.)
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- In the mid-2000s, FOOD GROUP TRADING made a strategic turn by introducing healthy products. As a pioneer, the company introduced ORGANIC PRODUCTS products under the leading brand BJORG, as well as cereals and mueslis under the brand SANTE.
- FOOD GROUP TRADING also introduced the entire range of gluten-free food products from DR SCHÄR a few years later. As a result, FOOD GROUP TRADING has become the undisputed leader in the Moroccan market for the modern distribution of well-being products.
- Leveraging its experience in modern distribution and to further develop its presence in traditional distribution, FOOD GROUP TRADING has developed its own brand "FOODY" with an unbeatable price-to-quality ratio.
- FOODY includes biscuits, magdalenas, oat flakes, honey, milky bread, Belgian waffles, and more.
